Cheer Media, the creative agency and publisher behind Cheer Daily, announces the launch of Stunt Daily, a sister brand focused exclusively on covering the sport of STUNT. While coverage will initially be integrated into Cheer Daily, a standalone Stunt Daily website is planned for Q1 2026.
STUNT is a head-to-head competitive team sport derived from cheerleading, recognized as an NCAA Emerging Sport for Women. It removes crowd-leading and entertainment elements to focus entirely on technical skills—partner stunts, pyramids, basket tosses, jumps, and tumbling. Teams perform standardized routines side-by-side in four quarters, and points are awarded based on execution.
The Stunt Daily platform is now active on Facebook, Instagram, X (Twitter), and TikTok. Stunt Daily will provide updates on STUNT games, athlete features, and insights from leaders in the sport of STUNT.
Annette Laron-Pickett will serve as Director of Stunt Daily. She has led Cal Poly’s Spirit Program since 2007, including its Cheer and STUNT teams. A former Cal Poly cheerleader herself, Laron-Pickett was also President of the California STUNT Officials Association. Cal Poly was one of the original programs to compete in the first STUNT National Championship in 2011.
“STUNT has been growing steadily for more than a decade, and the athletes, coaches, and officials involved deserve focused coverage,” said Laron-Pickett. “With Stunt Daily, we’re building a platform that reflects the sport from the inside out.”
Cheer Media is also launching the Stunt Daily Influencer Internship Program, open to current STUNT athletes. Interns will contribute content, assist with social strategy, and may earn college credit while gaining experience in sports social media.
“With STUNT recently recognized as an emerging NCAA sport, we saw a clear need for dedicated, year-round media coverage,” said Shane James, President of Cheer Media. “Our goal is to support the growth of the sport through accurate reporting and community engagement.”
About Cheer Media
Cheer Media is a full-service creative agency serving small businesses with customized solutions in website development, branding, marketing, creative services, and social media management. As a partner of Shopify, Amazon, and HubSpot, the agency delivers strategic digital support to growing businesses.
Cheer Media is also the publisher of Cheer Daily, a leading source for cheerleading news and entertainment, which has reached over 60 million views across its content in 2025. The company expanded its media network in 2025 with the launch of Stunt Daily, focused on STUNT coverage and athlete involvement.
For media inquiries, contact:
press@cheermedia.com
Visit: stuntdaily.com | cheerdaily.net
Follow: @stuntdaily (on all platforms)
